Twitter has 200 million active users and sees 340 million tweets per day. There is no magical formula to reach this huge audience to establish leads, sales and fans on Twitter, but there are a few fantastic best practices that work for other businesses out there. I will briefly explain the steps to building a good business profile on Twitter and then what to do once you’re on this micro-blogging platform. It can be intimidating at first, but once you start, it will open a new door of possibilities online (and offline) for your business.
Build your Business Profile
1. Go to http://www.twitter.com and create your business profile
2. Upload a profile picture, header picture and background picture
- Profile Picture = 81 x 81 px
- Header Picture = 520 x 260 px
- Background Picture = 2560 x 1600 px
3. Write your business summary (160 characters or less)
- Make sure to use keywords in your summary which best describes your business.
- Ex: If your business is a flower shop, you should include keywords like: fresh flowers, bouquets, gifts, other products you sell, delivery, etc…
4. Start following people and businesses.
- You should try to follow other businesses in your community, your current customers (search them out) and industry related people or businesses. If you have a hardware store, it would be a good idea to follow DIY experts, designers and brands you carry. Also, it is proper Twitter etiquette to follow businesses and people who follow you.
Know your Audience
People will follow you for three general reasons: they are a fan of your business, they like the information you provide or they like the deals you share (most likely a combo of the three). That being said, you should take a closer look at your target/current audience. What would they like to see from your business? Sales on current products? New store arrivals? Helpful information on how to make your yard look great this spring? Whatever the case, you can try all three and see what works best for you. What kind of feedback are you receiving when taking a chosen route?
Post Truly Valuable Content
Make sure all your content you post has value. Think about why people would like to read it. Would someone share it? If not, maybe consider not posting.
A hashtag can be a word or phrase that relates to the subject you are tweeting about. This is how people on twitter find similar things or ideas. A hashtag categorizes things and ideas together in one place on Twitter.
Example: A hashtag for a tweet about a sale your business is having on flowers, for instance, might be #flowersale.
You should try to use a hashtag in almost every tweet you post-that way more people can find you. It’s actually a very good idea to create your own hashtag for your business. Try thinking creatively about it and then use it whenever you are promoting your business’s brand.
Remember: Twitter is a social network. It is good to connect with people and other businesses. If someone has a question in your wheel house, reach out to them and help. If you see a tweet that you believe should be shared, re-tweet it. Participating on Twitter with fellow users will grow your followers, drive more website traffic, (if you don’t have a website, consider visiting 5 Quick Tips to Build Your Website), and hopefully drive more store traffic. That’s why we’re doing this whole Twitter thing right? I hope this article helps you get started on Twitter if you haven’t already. If you have any questions, drop a comment below or email me at firstname.lastname@example.org. Thanks for reading.