Getting found online is tough. With all the businesses, schools, programs and everything else out there, how do you get found? Beyond that, where do you even start to try to get found? A great place to start is by tailoring your strategy to the highest used search engine out there: Google.
According to a comScore, nearly 17 billion searches were done in the month of November, 2012, with Google taking in 11.4 billion of those searches. The next biggest search engine was Bing, which took in 2.7 billion searches. All other search engines out there combined took the remaining 2.9 billion. Google is the obvious power house of today, and it doesn’t look like anything will be changing soon.
Google is secretive about their algorithms which make up their search results, but they aren’t secretive about explaining what’s most important to them when searching for something. Listed below are a few ways to increase your rankings on Google so that you will have a better chance of being found.
If you haven’t yet, it is important to list your business on the Google Places and other search engine websites. When listing your business, make sure to have consistency across the board. If your business is on Elm Street, make sure to spell out “Street” on each of your listings. Google likes seeing that you have all your listings with the same exact information. It would be good to list yourself on 5-10 different search engine websites (right).
It is essential to have a website if you want to stay competitive. 5 Quick Tips To Build Your Website is a place you may want to look if you haven’t built yours yet. Once your website is published, the first thing you want to do to get Google to like you is to begin a Google analytics account. This makes sure Google can find you, and it will give you good tracking results in your website traffic.
Once you have completed the first step, consider these three important subjects: Meta Tags, keywords and links.
Meta tags are the hidden words that allow Google to find your site and direct itself within it. You should tag each of your pages and describe them as well as you can by using words or phrases within the text of your site.
You want words or phrases in place on your site that someone would type in when searching for business like yours on Google. Example: If you are a hardware store, you may want to include words like “hardware store”, “power tools” and “home repair”.
By having internal links within your site that navigate from page to page smoothly, it allows Google to reach across your site quickly and find how relevant your site is to the search that’s being made. External links may be the hardest part. By having links that flow to your site from other sites, Google sees that as a good thing. I’m no link building guru, so here are 101 tips for link building which touches more extensively on this.
The newest addition to Google’s secret formula is your online presence with social media.
The most important and easiest social networking site to join is Google+. Getting a Google+ account brings your business up in Google’s rankings.
Another account to begin is a YouTube channel. Google owns YouTube, so it will give you another Google search boost. If you have any old (or new) commercials, any presentations or tours on video, add them to your YouTube Channel. That way you will have some content to share which Google likes to see.
I would suggest joining one other social network. Choose which one you would prefer on what kind of information you want to share. If you are an interior design business, you may want to join Pinterest to show your past projects. If you provide a service of some kind, you may want to join Facebook so you can stay connected better with your customers. The most important aspect is to participate. That is what social media is all about.
When you are practicing these three methods, Google will notice-Not immediately, but the more you are updating, participating and growing online, the more Google will like you. Good luck!